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Universal Search’s Affect on PPC
If you’ve been keeping up on our blog you’ve probably heard of Universal Search by now, where on the search engine results page (SERP) you’ll find pictures, videos and other vertical search results...
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Why Paid Search Is Important To Your Business
One thing we don’t talk about much in our blog, but that we do an awful lot work on, research for and testing in is Paid Search Marketing (more commonly called Pay Per Click advertising). For most this...
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How to Choose a PPC Firm
We’ve written previously about why paid search marketing, or PPC, can benefit your business. We refer you to that post if you want to learn more about PPC. This post is for those who know they will...
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How To Increase Your Quality Score: 3 Tips!
If you’re familiar with PPC then you know about Quality Score and about the great importance of Quality Score on your cost per click (CPC). Having a HIGH Quality Score can save up to 50% of the CPC....
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What is Google AdWords (and How Can It Help My Business)?
One of the most common questions companies ask when considering a paid search program is: “What is Google AdWords?” To understand if Google AdWords might be right for your business, we’ll break down...
View ArticleHow Much Does Google AdWords Cost?
If you’ve found your way past the title of this article, odds are you are really more concerned about making your business more money than exactly how much AdWords will cost you. As with most business...
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The 5 Most Common Mistakes Your Company Is Making With Google AdWords
A well-managed Google AdWords account can drive tons of valuable traffic to your website. If it’s not handled with care, however, your AdWords account could quickly turn into a marketing initiative...
View ArticleHow Hotels Can Use PPC To Increase Reservations
If you do any marketing for a hotel, having a PPC campaign (also known as paid search, SEM, search engine marketing) ready to go at the drop of a dime is a must. Even if you don’t have it active all...
View ArticleShould I Use SEO Or PPC For My Business?
When it comes to digital marketing efforts that can boost traffic to your website, there are two basic options: search engine optimization (SEO) or pay-per-click advertising (PPC). One of the most...
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Mannix Marketing Earns 3 Spots on the 2015 US Search Awards Shortlist
After winning back-to-back US Search Awards in 2013 and 2014, Mannix Marketing is now in the running for a third consecutive US Search Award nomination by making the US Search Awards 2015 shortlist in...
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